Facebook is one of the most popular sites on the internet with millions of people accessing it every day. As it is used in almost every country it’s a marketers dream for communicating with people. It’s possible to create clever ads which really do get results and will get your business noticed. This guide will look at some Facebook ad creation tips you can use to build a successful marketing campaign using social media.
Test multiple Ad Styles
When coming up with ideas for ad designs you will probably have quite a few to choose from. Why not run at least two different styles of ad alongside each other so you can see which one works best. This is a great way to get to know your audience and find out what makes them more likely to click on the ad and visit your site. You should be able to use this knowledge in the future to create great ads which make your business very successful.
Make use of Images
The news-feed area and timeline section in Facebook are very crowded. In order to make your ad successful, it needs to be clicked on. For this to happen it really needs to grab the person’s eye and encourage them to click through. Make sure you use eye-catching images which do just this. Don’t just use business logos, an image someone can relate to will improve conversion rates.
Use a Call to Action
A call to action is something that most first time advertisers forget about. It seems so pointless, but it really does help to improve results from a Facebook marketing campaign. Simply telling someone to visit your site and download an app can increase the numbers of people doing so. If there is no clear call to action then people aren’t drawn in as easily and may just ignore it.
Make use of Landing Pages
When a person clicks on an ad many people link this straight through to their homepage. While this is a great way to encourage people to visit your site, it may not have any real benefit. People are lazy and want instant access to all the information. Using a landing page is a perfect way of keeping that audience captive while you demonstrate how your business can help them. Also, make sure that the landing page ties in with the image you used in the ad. If you are advertising something then make sure it is available, otherwise, people will leave your site very quickly.
Target your Ads
Facebook makes it really easy to choose which types of people will see your ad. As Facebook knows lots of information about its users, it’s very easy to create highly targeted ads using their system. You can display ads to certain genders and age ranges. It’s even possible to target ads to Facebook users who have a birthday in a set amount of time. This is a great way to personalize ads and make them more appealing to click on.
Advertising on Facebook is very expensive because of the large numbers of visitors the site gets each day. For this reason, there’s no point to take any risks. Take your time and develop good ads which will actually get your message across and do your business justice. If you are in any doubt then consider hiring a professional ad agency with Facebook experience. Hopefully, these Facebook ad creation tips have given you some ideas of how you can make your advertising campaigns much more effective.